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Research papers

Business ecology

The aim of this paper is to illustrate how a traditionally very production oriented area like agriculture can become more market oriented, and how research can be an important help in decision making as well as an important argument in convincing...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Jörgen Johansson, Jan-Olof Bengtsson
June 15, 1994
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Citation

Johansson and Bengtsson (1994a, June 15). Business ecology. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/business-ecology


Research papers

Docs and stocks

Changes in the global healthcare environment have significantly depressed the capitalisation of the Pharmaceutical Industry. Sales & Marketing resources are likely to be reduced and consequently what remains will need to operate with much greater...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Nigel R. Parker
June 1, 1994
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Citation

Parker, N. R. (1994a, June 01). Docs and stocks. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/docs-and-stocks


Research papers

The business climate in post Gulf War Saudi Arabia

The Gulf War had a profound impact on Saudi Arabia's political climate as well as its economic and market structures. Macro-economic dislocations have included sizeable budget deficits and dwindling financial reserves, not only due to the direct...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Nicos Rossides
January 1, 1994
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Citation

Rossides, N. (1994a, January 01). The business climate in post Gulf War Saudi Arabia. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-business-climate-in-post-gulf-war-saudi-arabia


Research papers

The peace accord and its effects on consumer markets in the region

Undoubtedly, when real regional peace is achieved the Arab countries will face fierce competition from Israel's financial, manufacturing and services corporations. This threat must be realized and plans must be developed by Middle East countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mustapha Assad
January 1, 1994
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Citation

Assad, M. (1994a, January 01). The peace accord and its effects on consumer markets in the region. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-peace-accord-and-its-effects-on-consumer-markets-in-the-region


Research papers

Business development constraints and opportunities in the Middle East

Assuming a minimum of peace and political stability can be achieved in the Middle East, free-market economic strategies should be implemented. These should include, among others, privatisation programs of State enterprises, coupled with development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: André Baladi
January 1, 1994
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Citation

Baladi, A. (1994a, January 01). Business development constraints and opportunities in the Middle East. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/business-development-constraints-and-opportunities-in-the-middle-east


Research papers

From building brands to building businesses

This paper examines the relevance of market research as a discipline to the area of business strategy; and makes the case that market research can contribute significantly, not just in the area of building brands but in the area of building...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Arun Adhikari, Titoo Ahluwalia, Rama Bijapurkar
September 1, 1993
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Citation

Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/from-building-brands-to-building-businesses


Research papers

In TQ, the process can be as important as the results

This paper describes how Unilever's Personal Products Companies in Europe used a Customer Satisfaction Survey to improve their relationship with their customers in the retail trade. It does not present a revolutionary approach to the methodology of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Deborah Petty, Ian Hewitt
September 1, 1993
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Citation

Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results


Research papers

The marketing problems in privatisation by means of initial public offering in Poland

Major economic changes are taking place in Poland, as in other East European countries. Privatisation of state owned enterprises is one of the most important elements of the economic reforms. Privatisation by means of Initial Public Offering (IPO) is...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: David Westover, Maciej Radziwill
June 15, 1993
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Citation

Westover and Radziwill (1993a, June 15). The marketing problems in privatisation by means of initial public offering in Poland. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-marketing-problems-in-privatisation-by-means-of-initial-public-offering-in-poland


Research papers

The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market

The 1980's saw a fundamental change In the nature of syndicated marketplace Information in the US. A change which has had profound effects on marketing, merchandising and research practices. As the spread of this technology to other countries Is...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: George R. Garrick
June 15, 1992
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Citation

Garrick, G. R. (1992a, June 15). The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-effect-of-bar-code-scanning-technology-on-marketing-merchandising-and-research-practices-within-the-us-packaged-goods-industry-and-outlook-and-implications-for-the-spread-of-this-technology-to-the-international-market