Resources Library by ANA

New product launches

This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...

Catalogue: Consumer Insights 2005

Authors: Marian Sudbury, Shizuka Pye

Companies: Mars Wrigley, Harris Interactive (Europe)

November 15, 2005

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....

Catalogue: ESOMAR Panel Research Conference 2005

Author: Todd Hale

Company: Nielsen

April 17, 2005

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Ignacio Macías

Company: GfK

February 1, 2005

The crossroads for Latin American researchers

Today we find Latin American research companies and researchers at a crossroad: Create value or disappear. Where do we currently stand on the issue? Which strategies are best for what companies? The research market currently shows different frames of...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Jorge García-González

October 24, 2004

Getting research noticed at the corporate top table

This paper provides a case study highlighting the rationale for and benefits achieved by the implementation of a client side, state-of-the-art market research department portal.Initiated to better recognize and manage research as a corporate 'asset'...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Ioannis (John) Dimopoulos, Daryl Maloney McCall, Jonathan Rabson

September 19, 2004

They are not aliens, though sometimes they might well appear to be (Spanish)

This paper provides a portrait of Argentina today in order to allow outsiders a glimpse of the extreme changes the society is undergoing and its impact on businesses as a result of the Argentinean crisis.

Catalogue: Latin America 2002

Author: Guillermo Oliveto

Company: CCR Group

May 12, 2002

They are not aliens, though sometimes they might well appear to be

This paper provides a portrait of Argentina today in order to allow outsiders a glimpse of the extreme changes the society is undergoing and its impact on businesses as a result of the Argentinean crisis.

Catalogue: Latin America 2002

Author: Guillermo Oliveto

Company: CCR Group

May 12, 2002

Marketing transformation

In this ESOMAR Congress 2001 with its theme Marketing Transformation we have an opportunity to examine how well market researchers are responding to the changes taking place in society, the world of business and to the structure, and techniques, of...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: David Smith

September 23, 2001

Improving market researcher's contribution to business decision making

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: David Smith

Company: DVL Smith Ltd

April 1, 2001