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Warner, B. (1967a, August 01). Operational research, market research and advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/operational-research-market-research-and-advertising-464
Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-french-
Bie, A. L. (1967a, August 01). Management goals and marketing research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/management-goals-and-marketing-research-
van Rees, J. (1965a, June 15). International research problems. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/-international-research-problems
Rogers, K. (1965a, June 15). The identity crisis of the market researcher. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-identity-crisis-of-the-market-researcher
Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-model-for-a-business-game
Beer, S. (1964a, June 15). The sentient ecosystem. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-sentient-ecosystem
Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-and-management-decisions