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The identity crisis of the market researcher

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Kenn Rogers

Abstract:

The growth of marketing has also furthered the growth of two series of roles, one that of the Marketing Manager and another that of the Marketing Researcher. It is the purpose of this paper to examine the role of the researcher and its relationships with the marketer and with others, both within the same and in separate organisational structures. Many of the concepts used in this examination are socio-psychological, some are psycho-analytical, all are directed to the economics of the market.

Kenn Rogers

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Research Papers

The ethical dilemmas of the market researcher

Catalogue: ESOMAR Congress 1988

Authors: Mary Bartram, Peter Bartram

 

September 1, 1988

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Citation

Bartram and Bartram (1988a, September 01). The ethical dilemmas of the market researcher. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-ethical-dilemmas-of-the-market-researcher


Research Papers

The impact of the economic crisis

Catalogue: Congress 2009: Leading The Way

Authors: Peter Cooper, Simon Patterson

Company: QRi Consulting Ltd.

September 21, 2009

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Citation

Cooper and Patterson (2009a, September 21). The impact of the economic crisis. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-economic-crisis


Research Papers

The evolution of the market researcher

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

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Citation

Wyss, W. (1975a, August 01). The evolution of the market researcher. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher


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Citation

Rogers, K. (1965a, June 15). The identity crisis of the market researcher. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-evolution-of-the-market-researcher