Abstract:
The growth of marketing has also furthered the growth of two series of roles, one that of the Marketing Manager and another that of the Marketing Researcher. It is the purpose of this paper to examine the role of the researcher and its relationships with the marketer and with others, both within the same and in separate organisational structures. Many of the concepts used in this examination are socio-psychological, some are psycho-analytical, all are directed to the economics of the market.
This could also be of interest:
Research Papers
The ethical dilemmas of the market researcher
Catalogue: ESOMAR Congress 1988
Authors: Mary Bartram, Peter Bartram
 
September 1, 1988
Research Papers
The impact of the economic crisis
Catalogue: Congress 2009: Leading The Way
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
September 21, 2009
Research Papers
The evolution of the market researcher
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Werner Wyss
Company: SCOPE Qualitative Research AG
August 1, 1975
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)