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Research papers
Performance: The "F word"
We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena DÃaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018
Research papers
Beleza natural
Few studies address the precarious course that might be encountered when entrepreneurs originating in the Base of the Pyramid (BOP) try to grow their businesses by transcending their class-of-origin and strike into mass or even luxury markets. In...
Catalogue: Latin America 2010: The Innovation Journey
Authors: Leticia Moreira Casotti, Maribel Carvalho Suarez, Hy Mariampolski
Company: QualiData Research Inc.
May 21, 2010
Research papers
How to generate global insights to create global brands
The presentation addresses the journey to global insights, acknowledging that simply having a global insight is not enough for building global brands.Having an insight is necessary but not sufficient! The idea that insight is a verb rather than an...
Catalogue: Consumer Insights 2007
Authors: Howard R. Moskowitz, Johannes Hartmann
Companies: Unilever, Moskowitz Jacobs Inc.
May 7, 2007
Research papers
Cutting the insight loss
If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions...
Catalogue: Qualitative 2006
Authors: Sandrine McClure, Mark Whiting
Company: Reperes
October 8, 2006
Research papers
Breaking down barriers
The research industry is still wedded to the old paradigms of research. These evolved to meet the needs of different business functions and reflect the business thinking that was dominant at the times they emerged. Business thinking has moved on but...
Catalogue: Congress 2006: Foresight
Author: Peter Hutton
September 17, 2006
Research papers
