Back

Beleza natural

Date of publication: May 21, 2010

Catalogue: Latin America 2010: The Innovation Journey

Company:

Authors: Leticia Moreira Casotti, Maribel Carvalho Suarez, Hy Mariampolski

Abstract:

Few studies address the precarious course that might be encountered when entrepreneurs originating in the Base of the Pyramid (BOP) try to grow their businesses by transcending their class-of-origin and strike into mass or even luxury markets. In this regard, the experience of Beleza Natural, a brand of hair care products and chain of beauty salons targeted to the needs of Brazil's Black and mixed race communities is unique. With eleven branches located in Rio de Janeiro, Espirito Santo and Bahia States, 16 year-old Beleza Natural currently provides services for close to 70,000 clients every month.

Leticia Moreira Casotti

Author

This is a long description of some author details.

Maribel Carvalho Suarez

Author

This is a long description of some author details.

Hy Mariampolski

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Natural

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Clara Origlia

Company: Market Dynamics International srl

May 15, 2005

×

Citation

Origlia, C. (2005a, May 15). Natural. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/natural


Research Papers

Natural language processing

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Josef Leung, Ching-Long Yeh

Company: Nielsen

September 1, 1997

×

Citation

Leung and Yeh (1997a, September 01). Natural language processing . ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/natural-language-processing-


Research Papers

Synergizing natural and research communities

Catalogue: Online Research 2010: E-Universe

Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe

Companies: InSites Consulting, Danone

October 19, 2010

×

Citation

Vereijken, Ludwig, De Ruyck and Verhaeghe (2010a, October 19). Synergizing natural and research communities. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/synergizing-natural-and-research-communities


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Casotti, Suarez and Mariampolski (2010a, May 21). Beleza natural. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/synergizing-natural-and-research-communities