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Breaking down barriers

Date of publication: September 17, 2006

Catalogue: Congress 2006: Foresight

Author: Peter Hutton

Abstract:

The research industry is still wedded to the old paradigms of research. These evolved to meet the needs of different business functions and reflect the business thinking that was dominant at the times they emerged. Business thinking has moved on but the research industry has failed to engage with it. Quantitative research has inherent weaknesses that inhibit the development of useful theories. It is time to reconstruct research for the 21st century.

Peter Hutton

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Citation

Hutton, P. (2006a, September 17). Breaking down barriers. ANA - ESOMAR. Retrieved August 17, 2025, from


https://ana.esomar.org/documents/breaking-barriers