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Zaklama and El Kamel (1987a, June 15). The use of social research in public service advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-social-research-in-public-service-advertising
Pendry and Holmes (1987a, January 01). Unusual research for unusual advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/unusual-research-for-unusual-advertising
Pendry and Holmes (1986a, June 15). Unusual research for unusual advertising, mixing methods and minds. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/unusual-research-for-unusual-advertising-mixing-methods-and-minds
Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising
Messina, G. (1986a, June 15). How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar. ANA - ESOMAR. Retrieved September 26, 2024, from
Hess, T. (1986a, June 15). A new method for the measurement of the effectiveness of poster campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
Aisa and Biasutti (1985a, November 06). A book as a mass product. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-book-as-a-mass-product
Mulholland, H. (1985a, June 15). Researching the subconscious effects of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/researching-the-subconscious-effects-of-advertising
Henderson and Mullaghan (1983a, June 15). The effects of violence on the tourism potential of Northern Ireland as measured by market research. ANA - ESOMAR. Retrieved September 26, 2024, from