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Smith and Hendler (1989a, September 01). A research prototype for developing and assessing a pan-european marketing strategy: A case history. ANA - ESOMAR. Retrieved September 26, 2024, from
Seguela, J. (1989a, September 01). The ten planets of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-ten-planets-of-advertising
Lovatt, D. (1988a, September 01). The contribution of consumer research to the development of an international advertising campaign: The man from del Monte. ANA - ESOMAR. Retrieved September 26, 2024, from
Hage, D. (1988a, June 15). Repositioning a brand to include the service element. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/repositioning-a-brand-to-include-the-service-element
Denzler von Botha, A. (1988a, May 04). Italy there's more to it. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/italy-there-s-more-to-it
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control
Mulholland, H. (1987a, September 01). Chaste seductresses . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/chaste-seductresses-
Tayler and Twyman (1987a, September 01). The effects of publicity against heroin abuse . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-effects-of-publicity-against-heroin-abuse-
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-