Abstract:

The 1969 saw the beginning of the civil disturbances which, as we all now know, were to escalate far beyond anything that could have been imagined back in those days of relative innocence. The small down- turn in visitors in that year coincided with an increase in budget for the Board, possibly because of the setting up of the brand new Boards in Britain. This fall in visitor numbers coupled with an increase in funding led to an advertising campaign in Great Britain (then, as now, our biggest market) in late December 1969/ early 1970. More than double the number of newspaper insertions in the previous campaign were placed and for the first time an N.I.T.B. campaign made use of television advertising.