You searched for: "Attitude Research"

The results has been filter on Tags containing Campaign Development.
ANA has found 7 results for you, in 512 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The contribution of qualitative methodology to creative advertising

This paper discusses the contribution of qualitative research methodology to producing advertising that is both effective and creative. The argument links three main areas: 1) Changes in the models of how advertising works: away from transportation...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Judie Lannon
June 15, 1986
×

Citation

Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising


Research papers

Changing public attitudes towards noise abatement and non-smoking

In the course of the past decade, the Dutch government has come to play an increasingly active role with respect to changing attitudes of the Dutch public-at-large. The initiatives for attitude-influencing campaigns came from Ministries and from...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Frits Spangenberg
June 15, 1982
×

Citation

Spangenberg, F. (1982a, June 15). Changing public attitudes towards noise abatement and non-smoking. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/changing-public-attitudes-towards-noise-abatement-and-non-smoking


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
×

Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega


Research reports

Qualitative research into attitudes to peat and related products

Primary Contact Ltd., anticipate the development of an advertising campaign for Forest Bark, a peat type product currently marketed by ICI.Accordingly qualitative research was required concerning attitudes and behaviour in relation to peat and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Qualitative research into attitudes to peat and related products . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-peat-and-related-products-


Research reports

Dunlop worldbeaters advertising concept research

A series of concepts have been developed for a new TV campaign for Dunlop Worldbeaters. The objectives of this research were:1. To examine the attitudes of motor car owners who havebought replacement radial tyres recently;2. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research


Research papers

At least sixty percent of promotion material is wasted!

Our study was based on representative samples of important groups of the food trade: 50 interviews among wholesale companies: 50 interviews among central offices of chains and 333 interviews among retailers with an annual sales volume of DM 200.000...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Wolfgang Schaefer
Company: Schaefer market research GmbH
June 15, 1976
×

Citation

Schaefer, W. (1976a, June 15). At least sixty percent of promotion material is wasted!. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/at-least-sixty-percent-of-promotion-material-is-wasted-