Dunlop worldbeaters advertising concept research
A series of concepts have been developed for a new TV campaign for Dunlop Worldbeaters. The objectives of this research were:
1. To examine the attitudes of motor car owners who have bought replacement radial tyres recently;
2. To obtain information on how they see different brands, especially Ounlop Worldbeater and Michelin;
3. To explore their reactions to the concepts, covering comprehension, credibility, appeal, positioning, and relationships to images about Dunlop, Worldbeaters, and Worldbeaters advertising;
4. To obtain some check on awareness of the 'Lapped the world twice' campaign and attitudes to it.
- This could also be of interest