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Qualitative research into attitudes to peat and related products

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Primary Contact Ltd., anticipate the development of an advertising campaign for Forest Bark, a peat type product currently marketed by ICI. Accordingly qualitative research was required concerning attitudes and behaviour in relation to peat and peat-type products. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, March 01). Qualitative research into attitudes to peat and related products . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-forest-bark-creative-developments