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Qualitative research into attitudes to peat and related products

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Primary Contact Ltd., anticipate the development of an advertising campaign for Forest Bark, a peat type product currently marketed by ICI. Accordingly qualitative research was required concerning attitudes and behaviour in relation to peat and peat-type products. 

CRAM/Peter Cooper Archive

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, March 01). Qualitative research into attitudes to peat and related products . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-peat-and-related-products-