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Fassioli and Cardona (2020a, October 19). Biometric to optimise customer enagement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/biometric-to-optimise-customer-enagement
Umana, N. (2020a, June 18). Reaching consumers in the digital moments that matter. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reaching-consumers-in-the-digital-moments-that-matter
McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-
McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness--9370
Aleixo and Marcondes (2014a, June 15). Beyond brand tracking (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-brand-tracking-spanish-
B.V., E. (2008a, December 01). Research World (December 2008). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-world-december-2008-
Domke and Wild (2001a, April 01). Radio sells. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/radio-sells
Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/radio-in-the-media-mix
Axelrod, J. N. (1992a, June 15). The use of experimental design in monitoring brand equity. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-experimental-design-in-monitoring-brand-equity