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Tuck and Harvey (1980a, January 01). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand--1895
Kreweras, C. (1979a, November 01). Measuring the effectiveness of advertising in the industrial press. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press
Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-effect-of-television-advertising-on-children
Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-mechanics-2
Worcester and Mansbridge (1977a, June 15). Tracking studies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tracking-studies
Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-mechanics-2-german-
Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved September 26, 2024, from