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Future ways of communicating with doctors: How effective are the traditional methods

Date of publication: March 1, 1977

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Alan J. Bowditch

Abstract:

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals, attention will also be given to other approaches to the doctor which companies are now using. The paper explores the research methods which can be used to establish the effectiveness of some of these approaches.

Alan J. Bowditch

Author

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Research Papers

Micro networks

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Hilary Thomas, Alan J. Bowditch

 

January 25, 1984

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Citation

Thomas and Bowditch (1984a, January 25). Micro networks. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/micro-networks


Research Papers

Pharmaceutical pricing

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Authors: Diana Grose, Alan J. Bowditch

 

June 15, 1991

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Citation

Grose and Bowditch (1991a, June 15). Pharmaceutical pricing. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/pharmaceutical-pricing


Research Papers

The use of brand mapping studies

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Alan J. Bowditch

 

September 1, 1981

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Citation

Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies


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Citation

Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies