Future ways of communicating with doctors: How effective are the traditional methods

Date of publication: March 1, 1977

Abstract:

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals, attention will also be given to other approaches to the doctor which companies are now using. The paper explores the research methods which can be used to establish the effectiveness of some of these approaches.

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