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Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-poster-and-children
Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-effect-of-television-advertising-on-children
Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/response-to-magazine-and-television-advertising
Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns
Ophoff, V. F. (1977a, June 15). Public and policy. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/public-and-policy
Pomerance, E. C. (1977a, June 15). Generalizations from accumulating copy test results. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/generalizations-from-accumulating-copy-test-results
Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertisement-post-tests-in-magazines
Bache and Hansen (1975a, August 01). A pre-test procedure which works. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-pre-test-procedure-which-works
Vincent, M. (1973a, November 28). Application of a new theory to allow a better definition, control and measurement of advertising strategies. ANA - ESOMAR. Retrieved September 24, 2024, from