You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Germany.
ANA has found 124 results for you, in 253 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

PAKOM: The price-sales functions of competing brands

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
×

Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-


Research papers

PAKOM: The price-sales functions of competing brands (German)

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
×

Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands (German). ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-german-


Research papers

The contribution of psychographic research to promotion

The purpose and the nature of this memo is a very practical one: it is to show how we tried to make better decisions on promotions by reinforcing the classic judgemental approach with an inter-subjective research oriented approach (based on consumer...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Authors: E. Petit Damico, Wolfgang Noll
June 15, 1976
×

Citation

Petit Damico and Noll (1976a, June 15). The contribution of psychographic research to promotion . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/the-contribution-of-psychographic-research-to-promotion-


Research papers

The experiment near-gratis-fare

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
×

Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-


Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
×

Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/research-quality-


Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
×

Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare (German). ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-german-


Research papers

The application of opinion polls in legal practice (German)

During the last 20 years, the application of opinion polls has become an essential component of legal practice in matters concerning the protection of industrial property. In other legal sectors, for instance civil or penal law, the application of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
September 1, 1974
×

Citation

Gorny, D. (1974a, September 01). The application of opinion polls in legal practice (German). ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/the-application-of-opinion-polls-in-legal-practice-german-


Research papers

Consumer attitudes toward marketing activities

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Andreas Winkler
Company: GfK
September 1, 1974
×

Citation

Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-toward-marketing-activities


Research papers

The application of opinion polls in legal practice

During the last 20 years, the application of opinion polls has become an essential component of legal practice in matters concerning the protection of industrial property. In other legal sectors, for instance civil or penal law, the application of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
September 1, 1974
×

Citation

Gorny, D. (1974a, September 01). The application of opinion polls in legal practice. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/the-application-of-opinion-polls-in-legal-practice