Abstract:
This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor product prices.
This could also be of interest:
Research Papers
PAKOM: The price-sales functions of competing brands
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
Research Papers
Sales components as functions of advertising
Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Alain Pioche
Company: Nielsen
June 15, 1988
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