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Research papers

Perspectives on the new product development process

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and...

Catalogue: Seminar 1983: New Product Development
Author: Joseph Plummer
November 2, 1983
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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process


Research papers

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development
Author: Nicolas Papadopoulos
November 2, 1983
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Citation

Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/assessing-new-product-opportunities-in-international-markets-


Research papers

Optimizing the product line

This paper introduces - necessarily briefly - OPAS, a system to optimise products and assortments. Basically, two parts can be distinguished. The first part consists of all models related to data collection and conjoint measurement, resulting in an...

Catalogue: Seminar 1983: New Product Development
Author: Rob R. van den Heuvel
November 2, 1983
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Citation

van den Heuvel, R. R. (1983a, November 02). Optimizing the product line. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/optimizing-the-product-line


Research papers

Summary: How to triple sales through innovation in a conservative environment

"Passendale" is a remarkably successful case history in the product and brand development area. Not so much due to a unique research programme but more to the external environment in which it was executed and to the results obtained.

Catalogue: Seminar 1983: New Product Development
Author: Wim van Hees
October 2, 1983
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Citation

van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/summary-how-to-triple-sales-through-innovation-in-a-conservative-environment-


Research papers

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
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Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel


Research papers

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
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Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel (French). ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel-french-


Research papers

Panel prediction techniques

The paper discusses the reasons why Consumer Panels are among the research techniques considered to be likely to lead in terms of future growth in market research, notably in relation to specialist Panels, increased practical sophistication of data...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: John Parfitt, Reg Clay
Company: Colgate-Palmolive
September 1, 1980
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Citation

Parfitt and Clay (1980a, September 01). Panel prediction techniques. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/panel-prediction-techniques


Research papers

Advertising and marketing research

Case histories written by manufacturers are always more direct than those by advertising agencies or research suppliers: fewer axes are being ground. Case histories have more personality than abstract listings of factors or methods. So this early...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Philippe De Vendeuvre
June 15, 1980
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Citation

De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/advertising-and-marketing-research-


Research papers

A corporate campaign case history

This paper deals with the case history of a corporate campaign for Hoechst U.K., the British subsidiary of the German chemical company, Hoechst A.G. Before 1975, corporate advertising for Hoechst U.K. had been an adaptation of an international...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Gerald de Groot
June 14, 1978
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Citation

de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/a-corporate-campaign-case-history