Back

Assessing new product opportunities in international markets

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Nicolas Papadopoulos

Abstract:

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm would select different markets (in this case, Belgium, Austria, Germany and the U.K.) than if an experiential decision had been made.

Nicolas Papadopoulos

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Segmentation analysis of international markets

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Leif Lehtonen

 

September 1, 1974

×

Citation

Lehtonen, L. (1974a, September 01). Segmentation analysis of international markets. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/segmentation-analysis-of-international-markets


Research Papers

The challenges and opportunities for new product development in the FMCG industry

Catalogue: Seminar 1990: New Product Development

Author: Bill Ramsay

 

June 15, 1990

×

Citation

Ramsay, B. (1990a, June 15). The challenges and opportunities for new product development in the FMCG industry. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-challenges-and-opportunities-for-new-product-development-in-the-fmcg-industry


Research Papers

Market research in product development

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Jack H. Hayhurst

 

March 1, 1975

×

Citation

Hayhurst, J. H. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/market-research-in-product-development--1315


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/market-research-in-product-development--1315