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Perspectives on the new product development process

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

Abstract:

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and understanding the primary prospects, and setting specific goals in a clear development plan.

Joseph Plummer

Author

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Research Papers

Do you know what's driving your brand?

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Joseph Plummer, J. David Phillips

Company: Microsoft

June 18, 2003

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Citation

Plummer and Phillips (2003a, June 18). Do you know what's driving your brand? . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/do-you-know-what-s-driving-your-brand-


Research Papers

Brand personality research goes online

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Joseph Plummer, Ping-yi Lee

 

October 10, 2004

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Citation

Plummer and Lee (2004a, October 10). Brand personality research goes online. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/brand-personality-research-goes-online


Research Papers

Clustering by product usage

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Simon Broadbent, Susanna Segnit

 

September 1, 1974

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Citation

Broadbent and Segnit (1974a, September 01). Clustering by product usage. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/clustering-by-product-usage


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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/clustering-by-product-usage