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Perspectives on the new product development process

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

Abstract:

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and understanding the primary prospects, and setting specific goals in a clear development plan.

Joseph Plummer

Author

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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process