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Perspectives on the new product development process

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

Abstract:

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and understanding the primary prospects, and setting specific goals in a clear development plan.

Joseph Plummer

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Research Papers

New product development

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Peter M. Kraushar

 

June 15, 1990

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Citation

Kraushar, P. M. (1990a, June 15). New product development . ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/new-product-development-


Research Papers

New product development in an evolving market

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

 

October 1, 1979

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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


Research Papers

Using the market to help the product team in the development process

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Richard Murgatroyd, Marion Schoenfeld

Company: GSK

June 1, 1994

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Citation

Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/using-the-market-to-help-the-product-team-in-the-development-process


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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/using-the-market-to-help-the-product-team-in-the-development-process