Abstract:
Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and understanding the primary prospects, and setting specific goals in a clear development plan.
Research Papers
Do you know what's driving your brand?
Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Joseph Plummer, J. David Phillips
Company: Microsoft
June 18, 2003
Research Papers
Brand personality research goes online
Catalogue: ESOMAR Conference on Marketing 2004
Authors: Joseph Plummer, Ping-yi Lee
 
October 10, 2004
Research Papers
Clustering by product usage
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Simon Broadbent, Susanna Segnit
 
September 1, 1974
