Abstract:
Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and understanding the primary prospects, and setting specific goals in a clear development plan.
This could also be of interest:
Research Papers
New product development
Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Peter M. Kraushar
 
June 15, 1990
Research Papers
New product development in an evolving market
Catalogue: Seminar 1979: New Product Development
Authors: Michael J. Riddle, Jonathan Wilkinson
 
October 1, 1979
