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Perspectives on the new product development process

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

Abstract:

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and understanding the primary prospects, and setting specific goals in a clear development plan.

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