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Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/generating-new-product-ideas-
Jowett, A. I. (1971a, May 03). Which way should we go?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/which-way-should-we-go-
Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-
B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/preliminary-documentation-for-the-parsim-program-series-
Majldt, I. (1968a, August 01). Product development and market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-development-and-market-research
Randoe, G. J. (1968a, June 15). Some notes on the application of a general theory of diffusion of innovations on household decision-making. ANA - ESOMAR. Retrieved September 26, 2024, from
Buffet, P. (1967a, August 01). Research and launching of new activities (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-and-launching-of-new-activities-french-
Buffet, P. (1967a, August 01). Research and launching of new activities. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-and-launching-of-new-activities
Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-