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Preliminary documentation for the Parsim program series

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: General Electric B.V.

Abstract:

The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential customer demand is at the point the decision maker believes new facilities are required.

General Electric B.V.

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Research Reports

Report on qualitative research on hand and electric kitchen equipment blenders

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 15, 1975

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Citation

, C. (1975a, February 15). Report on qualitative research on hand and electric kitchen equipment blenders. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hand-and-electric-kitchen-equipment-blenders


Research Papers

Decline in the status of household decision-making

Catalogue: ESOMAR Congress 1968

Author: Peter Cooper

Company: QRi Consulting Ltd.

June 15, 1968

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Citation

Cooper, P. (1968a, June 15). Decline in the status of household decision-making. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/decline-in-the-status-of-household-decision-making


Research Papers

Evaluation of a corporate image campaign

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Malcolm B. Ochs

 

June 15, 1981

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Citation

Ochs , M. B. (1981a, June 15). Evaluation of a corporate image campaign. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign


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Citation

B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign