The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential customer demand is at the point the decision maker believes new facilities are required.
Report on qualitative research on hand and electric kitchen equipment blenders
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1975
Decline in the status of household decision-making
Catalogue: ESOMAR Congress 1968
Author: Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1968
Evaluation of a corporate image campaign
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Malcolm B. Ochs
June 15, 1981
- This could also be of interest