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Research papers

How should a product score in a blind test to stand a chance in the market?

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-


Research papers

The use of qualitative research in the development of effective advertising

This paper outlines how the authors use qualitative research on rough anamatic commercials to develop finished advertising films. It describes the way in which we believe research should be used and tries to spell out the principles upon which the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David Cowan, Chris Cowpe
September 1, 1976
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Citation

Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-use-of-qualitative-research-in-the-development-of-effective-advertising


Research papers

Fiesta

This paper describes a comprehensive, Europe-wide program of marketing research carried out over a period of four years to assist development of an entirely new Ford small car: Fiesta. The research program, which was an integral part of the car's...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: R. P. Smith, C. A. Molloy
September 1, 1976
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Citation

Smith and Molloy (1976a, September 01). Fiesta. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/fiesta


Research papers

Towards the elimination of risk from investment in new products

This paper sets out to show how a technique which was originally developed simply as a means of eliminating the fundamentally unacceptable product before it incurred substantial losses in test market, has shown itself to be capable of much more. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen
September 1, 1976
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Citation

Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products


Research papers

How should a product score in a blind test to stand a chance in the market? (German)

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
×

Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-german-


Research papers

Possibilities for use of a new multivariant analysis method (German)

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-


Research papers

An application of microsimulation modelling to the marketing of a consumer durable

Philips pursue a policy of systematically evaluating new methodology for improving the Company's marketing decisions. Marketing models of several types have been developed, especially using regression techniques on time series data. However, ranch...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Pieter Gunter, David Beazley
Company: Philips International
June 15, 1976
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Citation

Gunter and Beazley (1976a, June 15). An application of microsimulation modelling to the marketing of a consumer durable. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/an-application-of-microsimulation-modelling-to-the-marketing-of-a-consumer-durable


Research papers

Possibilities for use of a new multivariant analysis method

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
×

Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method


Research papers

Using market research and journalistic techniques to produce circulation building editorial features

The circulation figures for the January to June period for 1975 in Ireland showed a circulation decline of 7% for the country's largest selling newspaper - the Sunday Press. During this period it was pointed out to the Sunday Press that earlier in...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: John Fanning
June 15, 1976
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Citation

Fanning, J. (1976a, June 15). Using market research and journalistic techniques to produce circulation building editorial features. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/using-market-research-and-journalistic-techniques-to-produce-circulation-building-editorial-features