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Videos

Leading digital transformation! (Spanish)

Agea's big data case is a reference in Latin America. The volume of known and registered audiences is the highest in Argentina. The Big Data team was created and managed from a business area, which makes it more efficient and quick responsive. In...

Catalogue: Latin America 2019
Author: Pablo Giudici
April 9, 2019
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Citation

Giudici, P. (2019a, April 09). Leading digital transformation! (Spanish). ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/leading-digital-transformation-spanish-


Videos

Advertisement evaluation: The case of Volkswagen (Spanish)

The truth is companies spend millions of dollars on advertising and they don't truly know what works and what doesn't. They have no way to establish a ROI on a TV commercial or a Radio ad. At best, they can estimate the number of people that saw the...

Catalogue: Latin America 2019
Authors: Fabricio Alarcón, Pablo Lemoine
April 9, 2019
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Citation

Alarcón and Lemoine (2019a, April 09). Advertisement evaluation: The case of Volkswagen (Spanish). ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/advertisement-evaluation-the-case-of-volkswagen-spanish-


Videos

How facial coding helps to optimize communication (Spanish)

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Catalina Bonnet, Massimo Sarcina
Company: Kantar
April 8, 2019
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Citation

Bonnet and Sarcina (2019a, April 08). How facial coding helps to optimize communication (Spanish). ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication-spanish-


Videos

El paso de la Habana (Portuguese)

We portrayed Roni, a young musician and dancer in Havana: his family daily routine, his presentations in the streets and his admiration and compulsion to fashion and buying clothes, shoes, cosmetics. We discovered that this kind of consumerism does...

Catalogue: Latin America 2019
Author: Laura Galecki Andrade
April 8, 2019
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Citation

Galecki Andrade, L. (2019a, April 08). El paso de la Habana (Portuguese). ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/el-paso-de-la-habana-portuguese-


Research papers

How facial coding helps to optimize communication

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia
Company: Kantar
April 7, 2019
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Citation

Sarcina, Vallejo, Bonnet and Tapia (2019a, April 07). How facial coding helps to optimize communication. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication