Abstract:

Agea's big data case is a reference in Latin America. The volume of known and registered audiences is the highest in Argentina. The Big Data team was created and managed from a business area, which makes it more efficient and quick responsive. In just 3 years we built a solid team, with great business successes and a strong support for the digital transformation that the Clarin newspaper needs. With almost 15 million registered profiles, we have to be very careful in the security and the way of using this asset to build trust and keep growing.