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Research papers

Children and marketing

One result of the conference was the formulation of a research program containing some specified goals. We shall return to this, but first of all we would like to introduce a number of considerations voiced at the conference. Now, the participants...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Paul Kruger Andersen, Kurt Pedersen
August 1, 1980
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Citation

Andersen and Pedersen (1980a, August 01). Children and marketing. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/children-and-marketing-2044


Research papers

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People
Author: Brigitte Melzer
June 15, 1980
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Citation

Melzer, B. (1980a, June 15). Spare time and playing of children. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/spare-time-and-playing-of-children


Research papers

News from the world of children and adolescents

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
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Citation

le Bigot, J. (1980a, June 15). News from the world of children and adolescents. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/news-from-the-world-of-children-and-adolescents


Research papers

Children of the sixties

The purpose of this paper is to examine the importance in research terms of a number of major social changes affecting children today. We use the family as the main area of focus to describe the implications of social change for our target group.

Catalogue: Seminar 1980: Children And Young People
Authors: Jacqui Adams, Wendy Mitchell
June 15, 1980
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Citation

Adams and Mitchell (1980a, June 15). Children of the sixties. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/children-of-the-sixties


Research papers

Children and marketing

The present paper covers only a limited part of this research, but a part which we think may be of interest. We begin with a summary of the public opinions on the topic 'children and marketing', as they were explicitly formulated on a conference in...

Catalogue: Seminar 1980: Children And Young People
Authors: Paul Kruger Andersen, Kurt Pedersen
June 15, 1980
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Citation

Andersen and Pedersen (1980a, June 15). Children and marketing. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/children-and-marketing


Research papers

An experimental study on the impact of television advertising on children

This paper deals with the question if and how television advertising causes changes in the behaviour and attitudes of children. In summer 1979 and in summer 1980 two pilot studies were carried out with the aim of obtaining first results which would...

Catalogue: Seminar 1980: Children And Young People
Authors: Gunther Haedrich, Alfred Kuss
June 15, 1980
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Citation

Haedrich and Kuss (1980a, June 15). An experimental study on the impact of television advertising on children. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/an-experimental-study-on-the-impact-of-television-advertising-on-children


Research papers

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1980
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Citation

Schwentner, G. (1980a, June 15). Value for money. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/value-for-money


Research papers

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People
Author: Henning Haase
June 15, 1980
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Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children


Research papers

Designing questions for children

The paper considers important aspects of designing questions for children. It commences with a discussion of the constraints and limitations of conducting questionnaire-based research with children, covering such items as the difficulty of recording...

Catalogue: Seminar 1980: Children And Young People
Author: Paul A. Mayes
June 15, 1980
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Citation

Mayes, P. A. (1980a, June 15). Designing questions for children. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/designing-questions-for-children