Resources Library by ANA

Doot doot. From BPM to SPM

What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...

Catalogue: Qualitative 2007

Authors: Michael Wittenberg, Hans-Bert Matoul

Company: Happy Thinking People

November 12, 2007

Web 2.0 and beyond

Web 2.0 enables users to generate, disseminate and share previously unheard of amounts of information within the web. This necessarily creates information overload, much of it useless to corporations, thus obscuring highly valuable bits and...

Catalogue: Congress 2007: Excellence

Authors: Marc Drüner, Werner Remmele

September 19, 2007

Faster and cheaper

This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection...

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007

If 'We' not 'I'...Then what?

Excellence in any discipline must sometimes mean moving on from accepted practice and principles rather than doing the same thing again and again (albeit to increasingly high standards). This presentation describes the practical and theoretical...

Catalogue: Congress 2007: Excellence

Author: Mark Earls

September 19, 2007

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007

Author: Kathryn Young

Companies: Nielsen, Procter & Gamble

June 3, 2007

The qualitative story

What is storytelling and how can it be applied to a market research context?The very notion of storytelling having any application to business and to research (given its scientific heritage) is an arguably novel concept. It is only recently as...

Catalogue: Qualitative 2006

Author: Candice Blumenthal

October 8, 2006

Overnight sensations, or long-term feelings?

Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear, assuming that the market is consciously aware of what it does and why it does it, and that simply by asking the question, it will...

Catalogue: Telecom 2006

Author: Neil McPhee

October 8, 2006

Defragment the consumer

Consciously or unconsciously, we systematically distort what we actually want to understand: the consumer.We often implicitly assume rational behaviour, neglect interdependencies and over-generalize from isolated findings. Most of all, we often...

Catalogue: Congress 2006: Foresight

Author: Florian Bauer

Company: IRIS Network

September 17, 2006

The globalized commercial model

This paper presents an outline and vision of the Globalized Commercial Model and its application to the working relationship between North and Latin America within the context of the marketing research discipline. A framework as well as a paradigm is...

Catalogue: Latin America 2005

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 23, 2005