Abstract:
The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and storepart characteristics. The paper will review the research approach that was deployed for the initial pilot and the resulting model, as well as an outline of the next phase of research to scale this new measurement approach on a global basis, and how retailers, manufacturers and media professionals can apply P.R.I.S.M. insights
Magazines
Research World (February 2009)
Catalogue: Research World 2009
Author: ESOMAR B.V.
 
February 1, 2009
Research Papers
Actionable shopper insights
Catalogue: Retail 2007
Author: Neil Sangster
Company: Nielsen
February 19, 2007
Research Papers
Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay
Catalogue: ESOMAR Panel Research Conference 2005
Author: Todd Hale
Company: Nielsen
April 17, 2005
