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Research reports

Attitude research into recruitment advertising for Stowe and Bowden

This research is designed to identify client expectations vis à vis the role of advertising agencies in the creation, placement, and administration of recruitment advertising. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1970
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Citation

, C. (1970a, September 10). Attitude research into recruitment advertising for Stowe and Bowden. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/attitude-research-into-recruitment-advertising-for-stowe-and-bowden


Research papers

Practical consideration in market research

The aim of the paper is to summarise considerations and some precautions which would help best to evaluate the problems and the practical exercise in market research.

Catalogue: The European Marketing Research Review 1970
Author: Renzo Butazzi
June 15, 1970
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Citation

Butazzi, R. (1970a, June 15). Practical consideration in market research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/practical-consideration-in-market-research


Research papers

Buyer-seller relationships in market research

Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...

Catalogue: The European Marketing Research Review 1968
Author: William Schlackman
August 1, 1968
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Citation

Schlackman, W. (1968a, August 01). Buyer-seller relationships in market research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/buyer-seller-relationships-in-market-research


Research papers

The relationship between researchers and creative people

This paper aims to examine in rather more detail the reasons for some of the unhappy relationships, and suggests five specific approaches which could make progress in eliminating the underlying causes. There seem to be three main areas of troubles :...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Stephen King
June 16, 1966
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Citation

King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-relationship-between-researchers-and-creative-people