Abstract:
Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are clearly stated in manifest terms untainted by the more subversive motivations which can undermine research undertakings. Effective - rational communication between the users of research and the suppliers of research is vital if constructive "usable" information is to be produced.
Research Papers
Lessons from Don Quixote
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
Research Papers
Resourcing the marketing research capability
Catalogue: ESOMAR Congress 1989
Author: John D. F. Martyn
 
September 1, 1989
