Resources Library by ANA

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: ESOMAR Smart Data Lab

Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

November 4, 2019

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary

Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

Company: ZappiStore

August 24, 2017

Don't stop believin'

Compared to our cousins in the advertising and consultancy worlds, qualitative researchers have sometimes struggled to establish truly strategic partnerships with their clients (and for some good reasons!) the purpose of this paper is to show how...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Daniel Hall, Thomas Hoy

November 8, 2012

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Raimund Schmolze, Annette Boehmer

Company: Deutsche Telekom

November 16, 2010

Co-creating insights

Many brands over the years have talked the talk in terms of being a customer driven organisations, but this has often meant little more than brand teams attending a few customer immersion sessions and testing a few ideas in focus groups and through...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Andrew Needham, Philip McNaughton

Company: Face

February 11, 2009

A new qualitative approach in concept development

Common market research approaches - regardless whether by qualitative or by quantitative means - usually assess more or less finalised concepts of new products and services. Potential consumers and target groups have rarely been involved directly in...

Catalogue: Qualitative 2005

Authors: Ute Rademacher, Stefanie Güntzel

Company: Ipsos MRBI

November 13, 2005

Good design= good experience= good business

Innovation is a theme that runs through every experience IDEO designs whether manifest in a product or a service, an environment or digitally. We have developed methods and tools to stimulate innovation and get from great idea to reality really...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Alan South

February 27, 2005

The Libresse/Nana case 1990-1993

This paper describes the strategic marketing issues facing SCA- Molnlycke's feminine hygiene business in Europe during the first years of the 1990s, a period which meant dramatic changes to the category. The aim was to create one strong Eurobrand, a...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Ola Gejervall, Mats Persson

June 15, 1996