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Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/conclusions-of-the-seminar
Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved September 22, 2024, from
Marc, M. (1971a, June 15). A suggested explanation of the mechanisms of advertising. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/a-suggested-explanation-of-the-mechanisms-of-advertising
Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion
Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
Castaher and Ibanez (1970a, September 01). Theoretical notes on an experiment. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/theoretical-notes-on-an-experiment
Miln, D. (1969a, June 15). A marketing information system. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/a-marketing-information-system
Cerha, J. (1969a, June 15). People interest as a basic criterion in market segmentation and the integration of research. ANA - ESOMAR. Retrieved September 22, 2024, from
Byrne-Quinn and Worcester (1969a, March 05). Reaching the industrial customer . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/reaching-the-industrial-customer-