Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals
Abstract:
The purpose of this paper is to show the lesson a manufacturer of disposables can learn from a study and how he used its results in a concrete way to communicate with the decision makers in order to promote his products. This shall be the object of the speech by Mr. Louis Tuvee, Marketing Manager at Becton, Dickinson Europe. Beforehand, Mr. Jean Bigant, Managing Director of SOFEMA, who supervised a huge research on disposables in French hospitals, will explain how the idea of the study came to be; which methods were employed and will also illustrate his speech with some results.
Research Papers
From broad concept to market test or "the cowl makes the monk"
Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
 
March 1, 1975
Research Papers
The use of international online databases in competitive analysis
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Janet Matthews
 
February 27, 1985
