You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Communication Management.
ANA has found 297 results for you, in 172 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The map is not the territory

Neuro-Linguistic Programming is a phrase that can be very off-putting, yet it sums up three very simple ideas that form the core of the insights and discoveries Grinder and Handler made. The 'Neuro' part of NLP recognises the fact that all human...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Wendy Gordon
June 15, 1990
×

Citation

Gordon, W. (1990a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/the-map-is-not-the-territory-3538


Research papers

New language and communication for social advertising

The goal of this paper Is to investigate social advertising in Italy as a concept (what It is, what it means, how people see it) and as communication through some examples of current advertising. It considers a qualitative research concerning the...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Cristina Nava
June 15, 1990
×

Citation

Nava, C. (1990a, June 15). New language and communication for social advertising. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/new-language-and-communication-for-social-advertising


Research papers

Dental consumables

This paper looks at how a company (Claudius Ash) in an unsophisticated market (dental supplies), who had never used market research before, combined quantitative interviews and group discussions to develop and refine their service product and...

Catalogue: Seminar 1990: New Product Development
Author: Simon Fitall
June 15, 1990
×

Citation

Fitall, S. (1990a, June 15). Dental consumables. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/dental-consumables


Research papers

You only present once: Kiss or be killed!

Properly communicating research data to the decision-makers is a must for Marketing Researchers. As presentations are normally short & one-shot events, this is a risky challenge. Graphic visualisation of data can be the solution, if well done. Not...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Yves Marbeau
June 15, 1990
×

Citation

Marbeau, Y. (1990a, June 15). You only present once: Kiss or be killed!. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/you-only-present-once-kiss-or-be-killed-


Research papers

Global communication (French)

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
×

Citation

Krief, Y. (1989a, September 01). Global communication (French). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/global-communication-french-


Research papers

Global communication

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
×

Citation

Krief, Y. (1989a, September 01). Global communication. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/global-communication


Research papers

Measuring and managing the corporate image

We are delighted to have the opportunity of speaking today in a session devoted to Corporate and Strategic Planning. The existence of such a session reflects the growing importance attached to corporate image, and recognition of the researcher's role...

Catalogue: ESOMAR Congress 1989
Authors: Stewart Lewis, Robert M. Worcester
Company: IPSOS
September 1, 1989
×

Citation

Lewis and Worcester (1989a, September 01). Measuring and managing the corporate image. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/measuring-and-managing-the-corporate-image


Research papers

Integrated measuring of the effects of marketing mix variables with special emphasis on the elements of the communication mix

Effective marketing plans are key to product success in today's mass markets. And whether they are effective or not is - to a large extend - determined by the consumer and his reaction to it. For the marketers of consumer goods this means they have...

Catalogue: ESOMAR Congress 1989
Author: Petra E. Schauenburg
Company: GfK
September 1, 1989
×

Citation

Schauenburg, P. E. (1989a, September 01). Integrated measuring of the effects of marketing mix variables with special emphasis on the elements of the communication mix. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/integrated-measuring-of-the-effects-of-marketing-mix-variables-with-special-emphasis-on-the-elements-of-the-communication-mix


Research papers

Selecting advertising routes for older target audiences (more than one way to skin a cat)

Our paper describes TBWA's approach to analysing advertising and how it can be used to isolate the different ways of communicating most effectively to old people as various brands' messages differ. The approach basically involves splitting the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Jane Fiori, Patrick Peigne
June 15, 1989
×

Citation

Fiori and Peigne (1989a, June 15). Selecting advertising routes for older target audiences (more than one way to skin a cat). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/selecting-advertising-routes-for-older-target-audiences-more-than-one-way-to-skin-a-cat-