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Schauenburg, P. E. (1989a, September 01). Integrated measuring of the effects of marketing mix variables with special emphasis on the elements of the communication mix. ANA - ESOMAR. Retrieved May 30, 2024, from
Fiori and Peigne (1989a, June 15). Selecting advertising routes for older target audiences (more than one way to skin a cat). ANA - ESOMAR. Retrieved May 30, 2024, from
Hellebosch, L. (1989a, June 15). Show me my freedom. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/show-me-my-freedom
Wolf, P. R. (1989a, June 15). Bridging the language gap. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/bridging-the-language-gap
de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees. ANA - ESOMAR. Retrieved May 30, 2024, from
Brown, G. H. (1987a, September 01). Findings from ad tracking . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/findings-from-ad-tracking-
Fleury, P. (1987a, January 01). New qualitative studies. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/new-qualitative-studies-2889
Tisler, S. (1986a, June 15). Concept research in industrial products and advertising. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/concept-research-in-industrial-products-and-advertising
Kapferer, J. (1986a, June 04). Beyond positioning. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/beyond-positioning