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Concept research in industrial products and advertising

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Susana Tisler

Abstract:

The paper defines product-concept and the importance of its identification in new-product development. Whether consumer- or industrial-oriented, new-product success relies to an important extent on what the purchaser perceives in it as satisfactory for his or her needs. This specific meaning the purchaser endows the product is called product-concept.

Susana Tisler

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Industrial data and new trends in industrial marketing research

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni

 

March 5, 1969

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Citation

Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research


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Research in industrial marketing reinforcement and conversion

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: John B. O'Mulloy, Olle Steiner

 

March 5, 1969

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O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion


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Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Max K. Adler

 

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Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research


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Citation

Tisler, S. (1986a, June 15). Concept research in industrial products and advertising. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research