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Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-
Veciana, J. M. (1976a, June 01). Evaluation of CESEA's teaching system. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/evaluation-of-cesea-s-teaching-system
Marton, K. (1975a, August 01). Evaluation of the effectiveness of a drug counselling training program . ANA - ESOMAR. Retrieved September 25, 2024, from
Mortemore and Sldoall (1972a, September 01). The importance of cultural trends in market planning. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-importance-of-cultural-trends-in-market-planning
Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved September 25, 2024, from
Twyman, T. (1972a, June 15). Attention and the measurement of media exposure for press and television. ANA - ESOMAR. Retrieved September 25, 2024, from
Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice
Lindh, B. (1970a, June 15). Findus fish in a tray. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/findus-fish-in-a-tray