Abstract:

This paper presents an evaluation of the effectiveness of CESEA's system for the teaching of Marketing. CESEA is a School of Business Administration that offers, among other programs, a two years' Marketing Management course. The system aims at providing both a theoretical and practical marketing education for practising marketing managers, which is compatible with their work. After 4 years of operation CESEA made a survey among their students to get feedback on the effectiveness of its teaching system as viewed by them. The main advantages of the system being: 1. Possibility of combining the study with work thanks to the flexibility of the system; 2. Maximum utilization of the free time; 3. of studying without having to go to class. The main disadvantage of the system has resulted to be the "lack of contact teacher-student" which, however, is an inherent feature of the system and has been mentioned less times than the above mentioned first advantage.