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Research reports

Qualitative research for Puff desserts

Unilever Research Laboratories have developed a newdesert intended to appeal to children which are currentlyknown as 'Puff Desserts'.  This piece of research looks at children's reactions tothe new product. The specific research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research for Puff desserts. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-puff-desserts


Research reports

Night nurse advertising research

A new 30-second commercial ('Reassurance') has beenproduced for Night-Nurse which was intended to give theproduct a competitive edge over Vick's Medinite anddifferentiate it from Medinite, both products being similarnight-time cold...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Night nurse advertising research. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research-10563


Research papers

British attitudes towards the European communities

In the spring of 1971 Social and Community Planning Research was invited by the European Movement to conduct a major survey of public attitudes to Britain and her possible links with the European Economic Community or Common Market. Like the polls,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: James Spence
August 1, 1975
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Citation

Spence, J. (1975a, August 01). British attitudes towards the European communities. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/british-attitudes-towards-the-european-communities


Research papers

Consumer versus pharmaceutical research

Pharmaceutical research is market research, just as consumer research is market research, and they are essentially the same type of activity applied to different fields. What this paper is concerned with is the position of pharmaceutical research in...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Paul Howard Berent
March 1, 1975
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Citation

Berent, P. H. (1975a, March 01). Consumer versus pharmaceutical research. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research


Research reports

An investigation to subscribe to a major qualitative review of prepared soup market in the UK

At the end of March 1975 CRAM Ltd, the country's leading specialistsin psychological consumer research, will undertake a large-scalequalitative research study of the Prepared Soup Market. The research will provide a Motivational Analysis of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 17, 1975
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Citation

, C. (1975a, February 17). An investigation to subscribe to a major qualitative review of prepared soup market in the UK. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/an-investigation-to-subscribe-to-a-major-qualitative-review-of-prepared-soup-market-in-the-uk


Research papers

A new way to measure page-confrontation

If in future one will try to measure the chance of perception of an advertisement, the page confrontation probability is an indispensable link in the chain. Besides, in media selection, it gives the possibility to use page confrontation chance as a...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Johan J. M. van Tulder, Coen C. J. de Koning, Jan D. Noordhoff
September 1, 1974
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Citation

van Tulder, de Koning and Noordhoff (1974a, September 01). A new way to measure page-confrontation. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/a-new-way-to-measure-page-confrontation-1215


Research papers

Management and model for research in comparative management

Marketing research techniques and methods are useful in an enterprise provided it is marketing oriented. The paper presents a brief review of the main prototypes of models for research in comparative management, challenges some of the assumptions on...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ivo Dujmovic
September 1, 1974
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Citation

Dujmovic, I. (1974a, September 01). Management and model for research in comparative management. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management


Research papers

Graduate business schools images

Within the context of brand image measurement, this paper presents the results of a comparative analysis of two methodological procedures selected for their widely different approaches towards the measurement problem. More specifically, spatial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bernard Dubois, Yves Evrard
September 1, 1974
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Citation

Dubois and Evrard (1974a, September 01). Graduate business schools images. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/graduate-business-schools-images


Research papers

Available and published statistics in the field of the European retail market

The paper discusses four areas of published statistical information on retailing in Europe that are of importance to retail management. These are, general economic trends, trends in retail organisation, data on performance and trends as between...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: James B. Jefferys
April 1, 1974
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Citation

Jefferys, J. B. (1974a, April 01). Available and published statistics in the field of the European retail market. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/available-and-published-statistics-in-the-field-of-the-european-retail-market