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Research papers

Breadline Britain

The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Stewart Lansley, Brian Gosschalk
June 15, 1984
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Citation

Lansley and Gosschalk (1984a, June 15). Breadline Britain. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/breadline-britain


Research papers

Consumer durables

This paper compares actual consumer budget priorities to predictions from the value priority model. The actual consumer budgets are obtained via personal interviews in which consumers are asked to indicate which durable goods they plan to purchase in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Glen L. Urban, John R. Hause
June 15, 1984
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Citation

Urban and Hause (1984a, June 15). Consumer durables. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/consumer-durables


Research papers

Theory and practice of media mix decisions

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Rolf Speetzen, Hans Vorster
April 11, 1984
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Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-


Research papers

Nations and vacations

This paper deals with people's attitudes toward nations and vacations. Attitudes were detected and measured in terms of the affective meaning of concepts. Such issues are not trivial, since people may evaluate highly (or poorly) a given country, and...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Gabriele Morello
June 15, 1983
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Citation

Morello, G. (1983a, June 15). Nations and vacations. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/nations-and-vacations


Research papers

Comparability in the measurement of advertising persuasion

Lego System A/S is pre-testing television commercials and print advertising in their major markets on a continuous basis. Lately, a validated standardised persuasion measure - the BUY(c)TEST - has been used in USA, France, Great Britain, Germany, and...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Arne Krogh Nielsen, Lorenz C. Andersen
June 15, 1983
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Citation

Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion


Research papers

Comparative industrial buying patterns in high level economies

Despite the fact that well over 1000 articles appeared on industrial purchasing in the past two decades, relatively little progress has been made toward understanding and predicting buyer behaviour patterns. The key reason for this phenomenon, in our...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes
June 15, 1983
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Citation

Banting, Ford, Gross and Holmes (1983a, June 15). Comparative industrial buying patterns in high level economies. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/comparative-industrial-buying-patterns-in-high-level-economies


Research papers

Me too and us

This paper attempts to see how market researchers can plan to make use of this third emotional image area to help sell their products. There are perhaps some consumer marketing practices from which pharmaceutical companies could learn. We try to...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Colin N. Maitland
June 15, 1983
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Citation

Maitland, C. N. (1983a, June 15). Me too and us. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/me-too-and-us


Research papers

Multivariate data analysis and consumer behaviour

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Yves Evrard
June 15, 1982
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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour


Research papers

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Are there any differences in the effects of advertisements in evening newspapers and advertisements in weekly magazines? In what ways do they differ and how should you explain the differences? These were some of the questions raised by VECTU - the...

Catalogue: Seminar 1982: Improving Media Research
Authors: Kjell Sjögren, Fred Bergholtz
June 15, 1982
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Citation

Sjögren and Bergholtz (1982a, June 15). Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/observation-reading-and-evaluation-of-evening-paper-advertisements-contra-weekly-magazine-advertisements