Back

Theory and practice of media mix decisions

Date of publication: April 11, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Rolf Speetzen, Hans Vorster

Abstract:

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning processes follow the same patterns on both sides of the Atlantic.

Rolf Speetzen

Author

This is a long description of some author details.

Hans Vorster

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Qualitative research in theory and practice

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

 

January 1, 1998

×

Citation

Sampson, P. (1998a, January 01). Qualitative research in theory and practice. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-theory-and-practice


Research Papers

Media mix and advertising effectiveness

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Rolf Speetzen

 

June 15, 1990

×

Citation

Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness


Research Papers

Media mix

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Rolf Speetzen

 

June 15, 1992

×

Citation

Speetzen, R. (1992a, June 15). Media mix. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/media-mix-3922


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/media-mix-3922