Resources Library by ANA

Multi-dimensional preference analysis

Over the last ten years major progress has been made in the area of multidimensional preference models and related measurement and analysis procedures. This has resulted in a rich collection of models and methods that can give very valuable insights...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Berend Wierenga

September 1, 1980

The effect of the quality and quantity of interviewers on quality and quantity of data

Our contribution on the subject of interviewer variability is made in the spirit of the opening quotation made and endorsed by two leading authorities in the field: conscious that we can add only a small part to the fabric of knowledge, but...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John A. Bound, John Freeman, John Mumford

September 1, 1980

Respondent reaction to computer-interactive interviewing techniques

Computer-interactive (electronic) interviewing shows promise of producing higher levels of respondent interest fewer errors, and data with breadth and richness unattainable through conventional means, all at comparable cost. The Xerox Corporation...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: James N. MacBride, Richard M. Johnson

September 1, 1980

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People

Author: Brigitte Melzer

June 15, 1980

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: John Clemens, Kurt Galler

Company: Marplan Forschungsgesellschaft mbH

June 15, 1980

Childrens' TV consumption

A sample of 900 pupils, aged 6 to 13 and representative for the Federal Republic Of Germany (and their mothers) was questioned about a wide-spread selection of leisure-time activities, media-consumption as well as their opinions and attitudes towards...

Catalogue: Seminar 1980: Children And Young People

Author: Jürgen Pfifferling

June 15, 1980

National value systems

Values are regarded as ordering principles for social action. This explains some of the scientific attention value problems have recently received. Is social change promoted by and linked to change in values? Are there both changeable and...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Gerhard Schmidtchen

June 15, 1980

The launching of two special interest magazines

This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers....

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Matti Peltonen, Patrick Elg

November 1, 1979

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Arnaldo Aisa

November 1, 1979