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Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Date of publication: November 1, 1979

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Arnaldo Aisa

Abstract:

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book Store Customers and which finds in the Book Clubs the following two advantages: - Help in overcoming uncertainty in the choice of books; - Practical/Organisational Reasons.

Arnaldo Aisa

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Aisa, A. (1979a, November 01). Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/developing-and-using-a-consumer-panel-to-assist-book-marketing