The launching of two special interest magazines

Date of publication: November 1, 1979


This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers. The other one was launched after varied researches and tests. The first mentioned magazine can be said to have made a great success. Also the latter seems to be succeeding. Both methods seem to work.

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