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The launching of two special interest magazines

Date of publication: November 1, 1979

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Matti Peltonen, Patrick Elg

Abstract:

This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers. The other one was launched after varied researches and tests. The first mentioned magazine can be said to have made a great success. Also the latter seems to be succeeding. Both methods seem to work.

Matti Peltonen

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Patrick Elg

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Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states