Abstract:
This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers. The other one was launched after varied researches and tests. The first mentioned magazine can be said to have made a great success. Also the latter seems to be succeeding. Both methods seem to work.
This could also be of interest:
Research Papers
Launching new magazines
Catalogue: Seminar 1993: Competition In Publishing
Author: Michael Bird
 
June 15, 1993
Research Papers
The positioning of two leader magazines in the women's "A" and news magazines periodical market
Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
 
November 23, 1983
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