Resources Library by ANA

Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Lex van Meurs, Nelly Kalfs

Companies: Stichting Kijkonderzoek (SKO), GfK

June 17, 2003

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Craig Dorning, Pasquale A. Pellegrini

June 16, 2003

21st century measurement of 21st century media

Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett

Company: Nielsen

June 16, 2003

The dilemma of brand identity in Latin America

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003

Author: Nora D'Alessio

May 4, 2003

The dilemma of brand identity in Latin America (Spanish)

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003

Author: Nora D'Alessio

May 4, 2003

Lifestyles in Uruguay

This paper provides the main results of research carried out at the beginning of 2002, based on a 2,000 case survey, concerning lifestyles in Uruguayan society. The main objective is to contribute to the discussion about the usefulness of the...

Catalogue: Latin America 2003

Author: Nicolás Somma

May 4, 2003

Beyond hedonics

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states. It is felt these states would be sensitive to odor stimuli, particularly fragrances....

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Carol Christensen, Stephen Warrenburg, Patricia Wilson

Company: International Flavors & Fragrances (IFF)

March 16, 2003

Sensory semiotics

Our senses interact with each other and borrow from each other's expertise in satisfying needs, or emotional language, meanings, vocabulary. Each sense has its own dynamics and uses a 'language' and a system of signs, which to a certain extent has a...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Clara Origlia

Company: Market Dynamics International srl

March 16, 2003

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Frank H. Winter, David W. Ingersoll

March 16, 2003