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Spielman, H. M. (1983a, June 15). Pre-testing with rough prototype commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pre-testing-with-rough-prototype-commercials
Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/researching-different-promotional-approaches
Rode, F. A. (1980a, June 15). Application of primary surveys and desk research to media planning . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-
Abt, C. C. (1978a, December 01). The technological breakthrough in social science. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-technological-breakthrough-in-social-science
Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium
van der Most, G. (1975a, August 01). The effect of a quality approach on response-rates in industrial mail surveys. ANA - ESOMAR. Retrieved September 26, 2024, from
Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-in-product-development-
Portis, B. (1973a, September 01). Research uses of benefit records of the unemployment insurance commission. ANA - ESOMAR. Retrieved September 26, 2024, from
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning