Resources Library by ANA

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Melissa Yow, Nick Clarke, Carissa Cater

Companies: Forethought, Cathay Pacific

November 22, 2023

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Melissa Yow, Nick Clarke, Carissa Cater

November 22, 2023

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021

Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair

Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.

October 25, 2021

Home from Home

As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a...

Catalogue: Webinars 2021

Author: Bertie Lewis

Company: Streetbees

July 6, 2021

The key trends changing the face of market research in 2021

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research...

Catalogue: Webinars 2021

Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan

Company: Qualtrics XM Institute

May 6, 2021

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

February 23, 2021

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Vandana Chamaria

Company: Google

November 2, 2020

Sustainable tourism

This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by...

Catalogue: Latin America 2020 - Insights Festival

Author: Julia Fillingame

Company: Euromonitor International

October 19, 2020

Post COVID-19

The thought leaders from Monday's presentation return to address your specific questions and brand challenges.

Catalogue: Insights Festival 2020

Authors: Rossana Dell'Isola, Veronica Mayne

Companies: , Faster Horses

September 16, 2020