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The key trends changing the face of market research in 2021

Date of publication: May 6, 2021

Catalogue: Webinars 2021

Company: Qualtrics XM Institute

Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan

Abstract:

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.
Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research strategy to design and improve experiences people want in 2021 and beyond.

What you'll learn from this webinar: 

- Key priorities and challenges for research leaders in 2021

- How researchers adapted to new challenges, like COVID-19 and shifts in consumer behaviour

- How age-old market research challenges like data quality and shrinking budgets persist

- The impact of technology on how market researchers adjust to challenges in 2021

- Customer stories and practical guidance on designing experiences

Sonny Sethi

Author

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Peter Hammer

Author

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Mark Czeisler

Author

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Eleanor O'Dwyer-Duggan

Author

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Sethi, Hammer, Czeisler and O'Dwyer-Duggan (2021a, May 06). The key trends changing the face of market research in 2021. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/riding-the-value-shift-in-market-research