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The key trends changing the face of market research in 2021

Date of publication: May 6, 2021

Catalogue: Webinars 2021

Company: Qualtrics XM Institute

Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan

Abstract:

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.
Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research strategy to design and improve experiences people want in 2021 and beyond.

What you'll learn from this webinar: 

- Key priorities and challenges for research leaders in 2021

- How researchers adapted to new challenges, like COVID-19 and shifts in consumer behaviour

- How age-old market research challenges like data quality and shrinking budgets persist

- The impact of technology on how market researchers adjust to challenges in 2021

- Customer stories and practical guidance on designing experiences

Sonny Sethi

Author

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Peter Hammer

Author

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Mark Czeisler

Author

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Eleanor O'Dwyer-Duggan

Author

This is a long description of some author details.

Ten Questions to Stop the Spread

Catalogue:

Author: Adam Crayne

Company: The EON Group

July 27, 2021

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Citation

Crayne, A. (2021a, July 27). Ten Questions to Stop the Spread . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/ten-questions-to-stop-the-spread-


Webinars

CLIENT TALK SHOW

Catalogue: Webinars 2021

Authors: Gigi Leung, Disha Bhatnagar, Ramanathan Vythilingam, Cristiane Ross

Companies: Johnson & Johnson, Unilever, Pure Group, AirAsia

July 27, 2021

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Citation

Leung, Bhatnagar, Vythilingam and Ross (2021a, July 27). CLIENT TALK SHOW. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/client-talk-show


Webinars

Five things you (really) need to know about insights marketing

Catalogue: Webinars 2016

Author: Lucy Davison

 

June 15, 2017

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Citation

Davison, L. (2017a, June 15). Five things you (really) need to know about insights marketing. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/five-things-you-really-need-to-know-about-insights-marketing


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Citation

Sethi, Hammer, Czeisler and O'Dwyer-Duggan (2021a, May 06). The key trends changing the face of market research in 2021. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/five-things-you-really-need-to-know-about-insights-marketing