The key trends changing the face of market research in 2021

Date of publication: May 6, 2021

Catalogue: Webinars 2021


Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.
Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research strategy to design and improve experiences people want in 2021 and beyond.

What you'll learn from this webinar: 

- Key priorities and challenges for research leaders in 2021

- How researchers adapted to new challenges, like COVID-19 and shifts in consumer behaviour

- How age-old market research challenges like data quality and shrinking budgets persist

- The impact of technology on how market researchers adjust to challenges in 2021

- Customer stories and practical guidance on designing experiences

  • Video
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