Abstract:
Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.
Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research strategy to design and improve experiences people want in 2021 and beyond.
What you'll learn from this webinar:
- Key priorities and challenges for research leaders in 2021
- How researchers adapted to new challenges, like COVID-19 and shifts in consumer behaviour
- How age-old market research challenges like data quality and shrinking budgets persist
- The impact of technology on how market researchers adjust to challenges in 2021
- Customer stories and practical guidance on designing experiences
This could also be of interest:
Research Reports
Global Market Research 2021
Catalogue: Global Market Research
Author: ESOMAR B.V.
 
September 20, 2021
Research Papers
The changing face of agency research in the UK
Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
 
May 1, 1974
Research Papers
Riding the value shift in market research
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David G. Bakken
 
September 15, 2010
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)